Cookie Policy

Last updated: 6 September 2026

This page lists the cookies and browser storage SATs Arcade uses. It also shows you how to change your choices under PECR and UK GDPR.

SATs Arcade is a trading name of Arcade Learning Group Ltd, registered in England and Wales under company number 17441494. Registered office: 66 Paul Street, London, EC2A 4NA.

1. What Are Cookies?

Some websites place small text files, called cookies, on your device so the site can work and remember useful information.

SATs Arcade primarily uses browser local storage rather than traditional cookies. Local storage works similarly — data is stored in your browser — but it is not automatically sent to our server with every request, making it more efficient for an app like ours.

Optional cookies start switched off. You can accept all optional categories or choose them separately through Manage preferences.

2. What We Use and Why

We categorise our use of browser storage into four types:

Strictly Necessary

Cannot be disabled

These are essential for the service to function. Without them you cannot log in or use the app.

Key / Name	Purpose	Type	Expires
sats-arcade-auth-token	Keeps you logged in between sessions	Local storage	On logout / 30 days
sats-arcade-cookie-consent	Records that you have made a cookie choice	Local storage	Indefinitely (until cleared)
sats-arcade-cookie-preferences	Records your Functionality, Analytics and Advertisement choices	Local storage	Indefinitely (until cleared)
sats-arcade-cookie-consent-version	Records which version of this policy your choice was made under, so we ask again when it changes	Local storage	Indefinitely (until cleared)

Requested settings (Necessary)

Always active

These are written only when you ask SATs Arcade to remember an accessibility, sound or profile choice. They are needed to provide the setting you selected.

Key / Name	Purpose	Type	Expires
sats-arcade-accessibility	Saves your accessibility settings: dark mode, font size, dyslexia-friendly font, colour-blind mode, reduced motion, text-to-speech	Local storage	Indefinitely (until cleared)
sats-arcade-selected-profile	Remembers which child profile was last active	Local storage	Indefinitely (until cleared)
sats-arcade-sound-*	Saves sound effects and volume preferences	Local storage	Indefinitely (until cleared)

Functionality

SATs Arcade does not currently use optional functionality cookies. Essential account, accessibility and security settings stay active because the service needs them. Your Functionality choice is stored so it can be honoured if optional personalisation is added later.

Analytics & Attribution

We use Google Analytics 4 (GA4) and PostHog to understand how visitors use SATs Arcade — for example, which pages are popular and where users encounter problems. Both services may set cookies or use browser storage to distinguish unique visitors. They are loaded only after you enable Analytics. Data is used solely to improve the product and is not sold to third parties.

Key / Name	Purpose	Type	Expires
_ga / _ga_*	Google Analytics 4 — distinguishes unique visitors and tracks page views	Cookie	Up to 2 years
ph_*	PostHog — anonymous product analytics (autocapture disabled, inputs masked)	Cookie / Local storage	Up to 1 year

The Meta Pixel is not an analytics tool. It is covered under Advertisement below.

If you allow advertising cookies, we use the Meta Pixel on our public pages for parents, and Google's ad measurement on the same pages, to see which Facebook, Instagram and Google ads bring parents to SATs Arcade. Neither runs inside the children's app, and we never send Meta or Google your child's details. We also record first-party campaign details from the link that brought you here, which helps us understand which marketing works.

Key / Name	Purpose	Type	Expires
sa_ft / sa_lt / sa_visit_id and related visit keys	First-party campaign and visit attribution	Cookie	30 days
_fbp / _fbc	Meta Pixel: recognises a browser so Meta can count which ads led to a visit or sign-up	Cookie	Up to 90 days

When you register, the campaign and referring website may be linked to the parent account so we can compare marketing channels. We do not attach this data to a child profile.

3. Third-Party Cookies

The following third-party services may set cookies when you use SATs Arcade:

Google Analytics 4 — analytics cookies to help us understand site usage. Governed by Google's Privacy Policy.
PostHog — product analytics cookies (EU-hosted). Governed by PostHog's Privacy Policy.
Meta Pixel — only if you allow Advertisement, and only on our public pages for parents. Governed by Meta's Privacy Policy.
Stripe — may set cookies during the checkout process. Governed by Stripe's Privacy Policy.

We use no other third-party advertising cookies, apart from Google's advertising storage. It switches on only if you allow Advertisement, only on our public pages, to measure which ads bring parents here. Google's personalised advertising stays off, and none of Google's advertising storage is on inside the children's app. The Meta Pixel sends nothing from inside the children's app.

4. How to Control Cookies & Local Storage

You can review or change your SATs Arcade choices at any time. Switching Analytics off stops new GA4 and PostHog events and removes known GA4 cookies from this site.

You can remove SATs Arcade's local storage in your browser settings. The route is slightly different in each browser:

Chrome: Settings → Privacy and security → Clear browsing data → Cached images and files / Cookies and other site data
Firefox: Settings → Privacy & Security → Cookies and Site Data → Clear Data
Safari: Preferences → Privacy → Manage Website Data
Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data

Please note: Clearing browser storage for SATs Arcade will log you out and reset your local preferences (dark mode, font settings, etc.). Your account data and progress are stored on our servers and will not be affected.

5. Changes to This Policy

We may update this Cookie Policy when we add new features or third-party services that involve new storage use. We will update the "last updated" date and, for significant changes, notify you in the app.

6. Contact

Questions about our use of cookies or local storage? Contact us.

You can also see our full Privacy Policy for more detail on how we handle your personal data.