Your child’s data, handled properly
The honest version, written for parents rather than lawyers: what we hold, what we will never collect, and how to delete every bit of it.
What we never collect
The safest data is the data we never ask for. None of this exists anywhere in SATs Arcade — there isn’t even a box to type it into.
Your child’s surname
The game only ever needs a first name. “Brilliant, Emma!” works without knowing she’s Emma Hughes.
Their school
We never ask which school your child attends, and there is nowhere to enter it.
Their date of birth
You pick a year group. That is all the age information we need.
Photos
Profiles use cartoon avatars. There is no photo upload anywhere in the app.
Location
We do not collect or track where your child is — not even roughly.
Phone numbers
We removed the one feature that stored them and deleted every number we held.
Card details
Payment happens on Stripe’s own secure pages. Card numbers never reach our servers.
What “personalised practice” means
A grown-up can switch this on. Here is what it does, in plain words.
We pick what’s next
When a grown-up turns this on, we look at which questions you get right and which are tricky, so we can choose good ones for you to try next.
Only your practice
We only look at your answers in the game — nobody sees them except the grown-up who looks after your account.
Easy to turn off
A grown-up can turn this off whenever you want. Just ask them.
What we do hold, and why
This is the complete list. If it isn’t in this table, we don’t have it.
| What | Why we need it | How long we keep it |
|---|---|---|
| Your email address | Your account, receipts and password resets | Until you delete your account |
| Your child’s first name | So the game can say “Brilliant, Emma!” instead of “Brilliant, user 4711!” | Until you delete the profile — fully erased 90 days after deletion |
| Answers and scores | Progress tracking, streaks and your parent reports | Individual answer records are deleted after 12 months; progress summaries remain so reports keep working |
| Login records | Spotting break-in attempts and keeping accounts safe | Deleted automatically after 12 months |
Where your data goes
We use a small number of specialist services, each chosen so they see as little as possible. We never sell data, and we never share it with advertisers or data brokers.
Stripe
Takes payment on their own secure pages. We receive a confirmation token — never your card number.
PostHog (hosted in the EU)
Tells us how the app is used so we can improve it. Child profiles are scrambled into anonymous codes before anything is sent, and anything typed is masked.
Google Analytics
Counts visits to our public pages, behind the cookie banner you can decline.
Sentry
Sends us an error report when something breaks, so we can fix it.
Our email service
Sends password resets and the reports you opt into. It only ever receives your email address and first names.
Safety by design
We built SATs Arcade around the ICO Children’s Code — the UK rules for how online services must treat children. In practice, that looks like this:
No adverts
There are no ad networks anywhere in SATs Arcade. We make money from subscriptions, not from your child’s attention.
No chat, no messaging
There is no way for anyone to send your child a message. Full stop.
Leagues are view-only
Other players appear as a first name and a cartoon avatar. They cannot be clicked, followed or contacted.
Friends need both parents
Adding a friend requires the two children to swap a private code outside the app — usually because their parents know each other.
PIN-locked parent area
Payments, settings and reports sit behind a parent PIN. Children cannot reach any of it.
Deleting it all is easy
Your data is yours. Delete a child’s profile, or your whole account, from the parent settings whenever you like — no emails to write, no retention tricks. Everything is permanently erased within 90 days of deletion.
Prefer a human? Email info@satsarcade.co.uk and we’ll handle it for you. The formal version of everything on this page lives in our Privacy Policy.
Questions parents ask us
Try SATs Arcade Free
Curriculum-aligned practice with progress tracking your child will actually enjoy — and a privacy promise you can hold us to.
Get Started Free →